heavenbion.blogg.se

Fila icon plus 2
Fila icon plus 2










fila icon plus 2

The Disruptor 2 is the cheapest ticket of entry into the world of ugly sneakers. While most high schoolers don’t usually have a grand to drop on designer shoes, they do have access to malls-and maybe an allowance that makes spending $60 on shoes possible. “This is the first time they're being introduced to the brand,” Eggert says of Fila’s newfound teenaged customer base. As part of its reintroduction (the brand never actually pulled the Disruptor 2 from all stores, just some in favor of new ones) Fila installed the Disruptor 2 at stores like Urban Outfitters, where the brand could attract younger customers. This is one of the Disruptor 2’s chief advantages. And while the Disruptor 2 could go toe-for-toe with the Balenciaga Triple S in terms of sheer size-a heavyweight matchup if we’ve ever seen one-at $60, it’s less than a tenth of the price. Customers after the Triple S, the genesis of the ugly sneaker wave, need to shell out $895 to participate in this trend.

fila icon plus 2

Each pair is detailed with contrasting tones to add dimension to the lateral. There is no trend in sneakers bigger than ugly, but, typically, these big-ass shoes have big-ass prices to go along with them. FILA has released four new summer colorways of the FILA Disruptor 2. So why has the shoe taken off? ”You can't walk 100 yards without seeing a few people wearing it,” Eggert says walking around my office in lower Manhattan, I have to agree. And now, it’s opened up a lane for Fila and its Disruptor 2 to crash the party. But we'd prefer to stick with the ‘chunky trainer’ idea.” Ugly, chunky, whatever you call them-the trend has distorted all of our sneakers over the past year.

fila icon plus 2

“There is no doubt internally that other phrase has come up. “We certainly wouldn't put that on a shoebox,” says Mark Eggert, Fila’s SVP of footwear design and advanced concepts. Shoes like Fila’s Disruptor 2, the Balenciaga Triple S, and New Balance 990v4-they’re ugly. It has five collections available, including the Autentico, inspired by Filas Italian heritage, the company says, and featuring its 'iconic core color pallette of Fila navy, Viva red and white. The moisture-wicking fabrication has great wicking capabilities and will keep you. The people who work at Fila know what you call its massively popular sneaker, the Disruptor 2-the gargantuan, verging-on-platform shoe that gobbles up feet, has a sole with chainsaw-like teeth, and loudly announces its presence to passerby. This womens FILA SPORT tee if perfect for high intense workouts.












Fila icon plus 2